From outdoor billboards to digital campaigns — we close the loop between ad exposure and real-world customer behaviour using WiFi analytics, MAC address matching, and cross-channel attribution.
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We connect exposure data from outdoor, digital, and physical touchpoints to give you a unified view of campaign performance.
We capture anonymised WiFi probe requests near your OOH placements and match hashed MAC addresses to measure who saw your billboard — and who visited your location afterward.
WiFi analyticsTrack users who visited your website or clicked a digital ad, then match their anonymised device fingerprint to physical store visits — closing the online-to-offline loop.
MAC matchingRun controlled experiments across TV, radio, digital, and outdoor to measure incremental lift. We build matched control groups and report on true causal impact — not just correlation.
IncrementalitySensors installed near advertising structures passively detect WiFi probe requests broadcast by mobile devices. No app required. Only hashed MAC addresses are stored — never personal identifiers.
We classify detected devices by dwell time, visit frequency, and time of day to distinguish genuine ad exposure from passers-by — building a reliable exposed audience pool for attribution.
Hashed device identifiers are matched across environments — outdoor sensors, website visitors, and in-store WiFi networks — to build a privacy-safe journey from first exposure to conversion.
Results are delivered via dashboard or API: visit lift, conversion rates, audience overlap, and reach frequency — broken down by placement, creative, and time window.
A national grocery chain wanted to know whether their metro station OOH campaign drove foot traffic to three new locations. We deployed sensors across 42 placements and matched exposed devices to in-store WiFi logs.
An automotive group needed to understand which digital touchpoints drove actual showroom visits. We matched anonymised browser fingerprints from their configurator to dealership WiFi — proving which ad formats worked.
We designed a controlled incrementality study across three media types for a QSR launch. Control groups were built from geographically matched areas isolating the true causal impact of each channel.
Talk to our team about your campaign objectives. We will design a measurement framework that fits your media mix and budget.
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